Traffic Source Testing

How It Works

UTM Parameters: ALL utm_* parameters are captured. Standard UTMs (source, medium, campaign, term, content) use short codes. Non-standard UTMs (like utm_campaignid, utm_adgroupid) are passed through with the utm_ prefix stripped.
Click IDs: 19 platform click IDs (gclid, gbraid, wbraid, fbclid, msclkid, ttclid, li_fat_id, epik, sclid, twclid, rdt_cid, qclid, dclid, vmcid, viant_clid, sapid, ef_id, click_id, ob_click_id) captured in cids field
ListenLayer Params: Unified attribution parameters (ll_platform, ll_medium, ll_ad_type, ll_campaign_id, ll_campaign, ll_audience, etc.) captured in ll field
Referrer: document.referrer is parsed and classified (search, social, email, referral)
Simulation: Click a scenario to reload the page with those parameters. Referrer is mocked via Object.defineProperty.

Custom Builder

Build a custom traffic source combination using the dropdowns below.

Referrer Source

Source Type

UTM Parameters

Source

Medium

Campaign

Term (optional)

Content (optional)

Platform IDs (Non-Standard UTMs)

Campaign ID (campaignid)

Ad Group ID (adgroupid)

Keyword (keyword)

Match Type (matchtype)

Click ID

Platform

ListenLayer Attribution (ll_*)

Platform (ll_platform)

Medium (ll_medium)

Ad Type (ll_ad_type)

Campaign ID (ll_campaign_id)

Campaign Name (ll_campaign)

Ad Set ID (ll_adset_id)

Ad Set Name (ll_adset)

ListenLayer Attribution (cont.)

Ad ID (ll_ad_id)

Ad Name (ll_ad)

Keyword (ll_keyword)

Match Type (ll_match)

Placement (ll_placement)

Device (ll_device)

Audience (ll_audience)

Preview URL will appear here...

Captured Results

Data captured from the pageview event when this page loaded.

Referrer

URL -

Host -

Type -

Engine/Social -

Same Site? -

UTM Parameters (Standard)

Source (s) -

Medium (m) -

Campaign (c) -

Term (t) -

Content (n) -

Additional UTM Parameters

No additional UTMs captured -

Click IDs - Search

Google Ads (gc) -

Google iOS (gb) -

Google Web (wb) -

Microsoft (ms) -

Click IDs - Social

Facebook (fb) -

TikTok (tt) -

LinkedIn (li) -

Pinterest (pin) -

Snapchat (snap) -

Twitter/X (tw) -

Reddit (rd) -

Quora (qq) -

Click IDs - DSP/Native

DoubleClick (dc) -

Yahoo DSP (yh) -

Viant (vi) -

StackAdapt (sa) -

Adobe (ad) -

Taboola (tb) -

Outbrain (ob) -

ListenLayer Attribution (ll)

Platform (plt) -

Medium (med) -

Ad Type (adt) -

Campaign ID (cid) -

Campaign Name (cnm) -

Ad Set ID (asid) -

Ad Set Name (asnm) -

Ad ID (adid) -

Ad Name (adnm) -

Keyword (kw) -

Match Type (mt) -

Placement (plc) -

Device (dev) -

Audience (aud) -

Raw Pageview Event

Waiting for pageview event...